AI has been gaining popularity for some time now, but where do you start, and how do you accelerate implementation?
With the most recent generative AI hype pulling back the curtain on a surge of innovation from chatbots to visual media generation, pricing optimisation, inventory, and hyper-personalisation, it’s no surprise that the AI landscape in retail feels crowded and confusing. With every vendor claiming to be “AI- powered” and trust still catching up to the hype, how do you know what’s real and what’s just marketing smoke and mirrors?
For those less technical, it’s easy to get lost in the buzz. It can be hard pinning down exactly what benefits AI can offer, and even harder figuring out how to ride the wave of innovation without getting wiped out.
At The RAD Consulting Group, we pride ourselves on cutting through the noise and giving our clients tangible, human-centric examples of tools that can genuinely improve customer experiences, drive digital transformation, and boost business outcomes. Inspired by our recent AI in Retail event with AI experts including Andrew Grant, Partner at Dx and retail decision-makers, this white paper explores tangible use cases, the benefits, and bumps in the road, to offer RAD’s perspective on what matters most.